This paper proposes a new approach to the design of data mining applications targeted at these user groups. The concepts and methodologies used in data mining are foreign to database and BI users in general. This has limited the adoption of data mining at large and in the database and business intelligence (BI) communities more specifically. It requires complex methodologies, including problem definition, data preparation, model selection, and model evaluation. Milenova Oracle Data Mining Technologies Abstract Data mining is a difficult task. Stengard Oracle Data Mining Technologies Boriana L. Campos Oracle Data Mining Technologies Peter J. 1 Data-Centric Automated Data Mining Marcos M.
